The 1 Reason Most Multipassionates Fail When Starting Online

And 3 additional reasons for failing

Photo by Milad Fakurian on Unsplash

I’ve been doing a lot of things for a long time for over 40+ years.

Since 2019, I’ve been teaching in the classroom while pivoting to starting an online business and launching podcasts. What I’ve seen is most multi-everythings, multipassionates or multipotentialites who want to start creating online end up failing because they’re told to niche down. This is something I was told to do so also.

While niching down is important and can simplify your life, it’s the 2 words that can kill the motivation and progress of multipassionates.

In the classroom, I push all my students to do more. They should participate in extracurriculars, take a variety of classes, volunteer, work, etc. The more things teenagers try out, the more they learn about themselves. Exploration and discovery.

As a multipassionate adult, explore!

To be honest, it took me quite a while to learn this lesson too. I wasn’t listening to myself. I listened to those who were different than me.

Here are some of the other reasons I’ve learned multipassionates fail at niching down:

  • Reason #1: They don’t create enough content to see what clicks with the readers.
  • Reason #2: They obsess over vanity metrics on posts.
  • Reason #3: They don’t give themselves time to gain traction. Everyone wants to go viral, but the focus is going viral for you over time.

Overcoming you have to niche down is a crucial part of succeeding, moving forward, and making actionable progress as a multipassionate.

You’ve got this. I’ve been there, still here, and rooting you on.

Esther is a teacher, podcaster, digital product creator, and die-hard fan of the Washington State Cougars, Seattle Seahawks, Los Angeles Lakers, & Osasuna. She splits her time between the beach city of Hendaye, France, and the farm in Moses Lake, WA. You’ll catch her using 4 languages daily & she’s also a proud tía (aunt).

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Esther Ciganda

Esther Ciganda

If I can do it, so can you | Midlife, Multilingual + Multipassionate Teacher turned Edupreneur at 45 | Daughter of Basque Immigrants & Farmers, 🧠tumor survivor